Google Ads Podcast by Guided PPC
Welcome to the Google Ads Podcast by Guided PPC! Tune in to the ultimate podcast for everything Google Ads, where we bring you live Google Ads Q&A sessions, share insightful Google Ads case studies, and interview top industry experts. Whether you’re a beginner looking to learn the basics or a seasoned professional seeking advanced strategies, our podcast is designed to help you master Google Ads. Stay updated with the latest trends, tips, and real-world examples that will elevate your advertising game. Subscribe now and join our community of Google Ads enthusiasts. Need help with Google Ads? Get A Free Actionable Plan here: https://guiedppc.com Listen to the Google Ads Podcast by Guided PPC today and take your Google Ads skills to the next level!
Episodes

Saturday Oct 08, 2022
Saturday Oct 08, 2022
Learn Google Ads Live and become a Google Ads Specialist!
Host: - Santosh k, Media Buyer at Tier11
Join us every Friday at 9pm IST and learn Google Ads Strategies, Tips, and Tricks.
You can ask all your questions about Google Ads, e.g. - How to learn Google Ads and dive deep into it?- How to become a Google Ads Specialist?- How to setup and scale Performance Max campaigns?- How to optimize campaigns for performance and scale?- How Google Ads is done at leading agencies?- How Google Ads is done for ecommerce and shopify stores?
I will do my very best to help you in every way possible and share whatever little we know about Google Ads.
Just getting started? Learn Google Ads with this 14 Hours Playlist: https://bit.ly/3xS4mjZ
See you on the live stream. Yayy!!
#googleads #googleadslive #googleads2022 #livestream #live #askmeanything #aşk #qna #questionsandanswers

Sunday Oct 02, 2022
Sunday Oct 02, 2022
Learn Google Ads Live and become a Google Ads Specialist!
Host: - Santosh k, Media Buyer at Tier11
Join us every Friday at 9pm IST and learn Google Ads Strategies, Tips, and Tricks.
You can ask all your questions about Google Ads, e.g. - How to learn Google Ads and dive deep into it?- How to become a Google Ads Specialist?- How to setup and scale Performance Max campaigns?- How to optimize campaigns for performance and scale?- How Google Ads is done at leading agencies?- How Google Ads is done for ecommerce and shopify stores?
I will do my very best to help you in every way possible and share whatever little we know about Google Ads.
Just getting started? Learn Google Ads with this 14 Hours Playlist: https://bit.ly/3xS4mjZ
See you on the live stream. Yayy!!
#googleads #googleadslive #googleads2022 #livestream #live #askmeanything #aşk #qna #questionsandanswers

Thursday Sep 29, 2022
Thursday Sep 29, 2022
Learn Google Ads Live and become a Google Ads Specialist!
Hosts: - Santosh Kumar, Media Buyer at Tier11- Onkar Indalkar, Google Ads Strategist at Solutions 8
Join us every Saturday at 9pm IST and learn Google Ads Strategies, Tips, and Tricks.
You can ask all your questions about Google Ads, e.g. - How to learn Google Ads and dive deep into it?- How to become a Google Ads Specialist?- How to setup and scale Performance Max campaigns?- How to optimize campaigns for performance and scale?- How Google Ads is done at leading agencies?- How Google Ads is done for ecommerce and shopify stores?
Onkar and I will do our very best to help you in every way possible and share whatever little we know about Google Ads.
Just getting started? Learn Google Ads with this 14 Hours Playlist: https://bit.ly/3xS4mjZ
See you on the live stream. Yayy!!
#googleads #googleadslive #googleads2022 #livestream #live #askmeanything #aşk #qna #questionsandanswers

Sunday Jun 26, 2022
Sunday Jun 26, 2022
Learn Google Ads Live and become a Google Ads Specialist!
Hosts: - Onkar Indalkar, Google Strategist at Solutions 8- Santosh Kumar, Head of Specialists at Solutions 8
Join us every Tuesday, Thursday, and Saturday at 9pm IST and learn Google Ads Strategies, Tips, Tricks.
You can ask all your questions about Google Ads, e.g. - How to learn Google Ads and dive deep into it?- How to become a Google Ads Specialist?- How to setup and scale Performance Max campaigns?- How to optimize campaigns for performance and scale?- How Google Ads is done at leading agencies?- How Google Ads is done for ecommerce and shopify stores?
Onkar and I will do our very best to help you in every way possible and share whatever little we know about Google Ads.
Just getting started? Learn Google Ads with this 14 Hours Playlist: https://bit.ly/3xS4mjZ
See you on the live stream. Yayy!!
#googleads #googleadslive #googleads2022 #livestream #live #askmeanything #aşk #qna #questionsandanswers

Friday Jun 17, 2022
Friday Jun 17, 2022
Google Ads Livestream covers topics and answers questions like these:
Google Ads Campaign Setup Strategies
Adwords Campaign Optimization Tips
Performance Max campaign setup strategies
Performance Max campaign optimization tips
How to learn Google Ads beyond surface level?
How to become qualified for a Google Ads Specialist role
How to apply for Google Ads Internship roles
How to become a global resources for remote teams
Want to learn Google Ads? Become A Specialist? Watch this 14 Hours Playlist: https://bit.ly/3Q0XEiH
#googleads #livestream #googleadstips #googleadsstrategy #digitalmarketing #guidedppc #learngoogleads #adwordstips #learnadwords

Thursday Jun 16, 2022
Thursday Jun 16, 2022
Google Ads Livestream covers topics and answers questions like these:
Google Ads Campaign Setup Strategies
Adwords Campaign Optimization Tips
Performance Max campaign setup strategies
Performance Max campaign optimization tips
How to learn Google Ads beyond surface level?
How to become qualified for a Google Ads Specialist role
How to apply for Google Ads Internship roles
How to become a global resources for remote teams
Want to learn Google Ads? Become A Specialist? Watch this 14 Hours Playlist: https://bit.ly/3Q0XEiH
#googleads #livestream #googleadstips #googleadsstrategy #digitalmarketing #guidedppc #learngoogleads #adwordstips #learnadwords

Tuesday Jun 14, 2022
Tuesday Jun 14, 2022
This is how you setup and run Google Ads campaigns for a Shopify Store!!!
Zapatla, a Shopify store from Pakistan had seen some good success with Facebook Ads, however they couldn't replicate it with Google Ads. So Ali Abidi and I hopped on a zoom call to review what they had done so far and if there were suggestions I could provide to help improve their Google Ads campaigns.
Turns out that they had not setup conversions actions properly and there wasn't any dynamic remarketing tag in place. Besides, they had only tried Google Search Ads campaigns, that too without segregating these campaigns for brand, non-brand, competitor keywords.
They had not even tried a Dynamic Search Ads campaign or Standard Shopping campaign yet. Obviously the performance campaign was a thought in distant future.
This audit provides a step-by-step ppc guide into how to setup and run Google Ads campaigns for a shopify store.
If you find this helpful then please Like, Comment, Share this with other shopify store owners out there.
#googleads #shopify #strategy #campaigns #ecommerce #guidedppc #googleads #tutorial #ppc

Sunday Jun 12, 2022
Sunday Jun 12, 2022
What better topic than talking about the philosophy of Karma at workplace?
We are after all here for Karma Yoga right?
On our weekly townhall yesterday it was my turn to present and I choose to discuss this one verse from Shri Mad Bhagvad Gita:
कर्मण्येवाधिकारस्ते मा फलेषु कदाचन |
मा कर्मफलहेतुर्भूर्मा ते सङ्गोऽस्त्वकर्मणि ||
karmaṇye vadhikaraste maphaleṣhu kadachana
ma karma phala hetur bhur ma te sango ’stvakarmaṇi
I started by giving a little bit of background on The Mahabharata, the longest epic ever written with 100,000 verses, followed by a primer on what dilemma Arjuna's faces at the battlefield of Kurukshetra and how Krishna his charioteer goes on deliver the 700 verses of Bhagwad Gita.
Gita - the book of all answers to me, should be read by every evolved mind, specially those who get frustrated and depressed and quit because of not getting the outcome they really wished for.
I hope you find the meaning that I have tried very hard to explain!
Make a copy of the presentation: https://bit.ly/3gVcTby
#gita #geeta #bhagwadgita #karma #workplace #philosophy
----------------------------- 🏆 Binge-watch this playlist to Learn Google Ads from the Director of Google Ads Specialists at Solutions 8, the most respected Google Ads Agency on this planet) ----------------------------- #guidedppc #googleads #freecourse #ppc ------------ 🙏
I'm doing my 'Karma', time to do yours 🙏 ------------------------- 🤗 Please "Subscribe" to the channel if you find this Google Ads Course content helpful. 👏
Please "Like" and "Comment" on the video. Please help the algorithm take this course to someone in need. I am doing my bit of 'karma', its time to do yours please!
👉 Apply here to join the Live Google Ads Training sessions: https://forms.gle/Wwu4yw8RaX3PswjS9
🤘If you are ready, apply here for a Google Ads Specialist role at Solutions 8: https://sol8.com/apply
karmanye vadhikaraste ma phaleshu kadachana

Saturday Jun 11, 2022
Saturday Jun 11, 2022
Questions and Answers discussed during this 2nd episode as follows:
When do you think is the right time to turn off an asset group? Should it be better to not turn if off or optimise the low performing assets or what is your take on this?
In performance Max I have observed that when we are previewing the Asset group on various google properties, there I found google map missing. Why is it so?
Which discovery camping ad type would you suggest to use?
What are the scenarios where you separate out the pmax camp? If we have 3 products & each product has a specific problem solving intent. Should we have it under separate camp or in 1 single campaign?
How would you start to work with a client that want to advertise political content on video?
I want to make my career as a Google ads specialist, So do you recommend in beginning to specialize in any one specific industry like E-commerce,Real estate.If yes which is the best industry to start?
Is there any possibility to generate huge amount of leads with exact match campaign?
While optimizing campaign -ve keyword list keep growing, what's the limit of -ve keywords list?
What metrics we should look on while making effective report from Google Analytics for Google Ads?
What's your experience which industry dominates the google ads market or which industry you have come across the most?
Career Consultation Question: What all skills would you suggest to a specialist in order to level up and start seeing yourself as a strategist role?
How many accounts should a specialist be able to effectively manage and same for the strategist?
Hey Santosh, can I work part-time as a Google Ads Specialist along with a full-time job after the free course? If Yes then how much time in a day should I need to invest and what is the compensation ?

Saturday Jun 11, 2022
Saturday Jun 11, 2022
Here are the Google Ads strategy questions asked and answered during the Guided PPC YouTube livestream:
When google is pushing Performance Max then where should greenhorns like me should focus?
I was running search campaign with bidding strategy 'max conv. ' and ssl got expired. After renewal it's more than a week now my campaign is running but not delivering like before. How do I fix this?
I have to run a campaign for a friend of mine, there are hardly any searches for their products. I have tried many relevant keywords, but the search volume is low. How should one get the relevant traffic?
Hi Santosh, From your 14 days course I am getting many new almost all new things to learn. Thank you for such nice videos.
Is using brand name of competitors into ad copy is right practice? For example recently while searching "trello price"It got a search ad "Cheaper than Trello - With Task Boards & Whiteboards".
For low budget clients would performance max still be applicable? I'm concerned we will not be able to cover all asset groups adequately with spend to give a solid test.
You've earlier mentioned Client Specialist opening. When it's going to be announced?
Dynamic keywords insertion (dki), can we use this also in landing page as well?
If I wanted to test max conversions Vs max conversion value on pmax should I run campaigns side by side or sequential for testing performance? I'm unsure how they will fight if side by side.
During a pandemic the travel and tourism industry got hurt badly, since there are trying to come back. Can you do a strategy video on travel agency business?

Learn Google Ads, Become A Specialist
While most other videos, guides, courses and podcasts share surface level information about Google Ads, Guided PPC Podcast dives really deep into strategies, methods, tips, and tricks that help deliver both the scale and profitable return on ad spend.
The podcast episodes are live streamed on Guided PPC YouTube channel where participants ask questions and Santosh (Director of Specialists at Solutions 8) answers them from his perspective!