Google Ads Podcast by Guided PPC

Ep52-Google Ads Agency Common Misconceptions - Here's The Truth

Are you hesitant about hiring a Google Ads PPC Agencies? Here are some common misconceptions and the truth:
- PPC Agencies Are Too Expensive
- Bigger Agencies Are Better Agencies
- A Google Ads Agency In The West Is The Agency i.e Best
- Agencies Don’t Understand My Business
- Agencies Only Care About Big Clients
- I Can Do It Just as Well Myself - I Can Use Google Reps or AI To Do It
- I Can Get It Done On Upwork or Fiverr
- I Can Hire Google Ads Experts In-house To Do It
- Results Are Instant and Guaranteed
 
 

Ep51-Top 9 Google Ads Mistakes To Avoid for Shopify Stores

Are you a Shopify Store running Google Ads?
Here are the top 9 Google Ads Mistakes To Avoid for Shopify Stores:
1. Not Defining Shopify Ecommerce Store Business Goals
2. Not Defining Google Ads Campaign Goals
3. Tracking Vanity Conversions in Google Ads
4. Tracking Duplicate Conversions in Google Ads
5. Using Bad Quality Product Photos on your Shopify Store not ideal for Google Shopping Ads
6. Not Leveraging Target Keywords for Product Titles on your Shopify Store
7. Not Leveraging Videos for Ads i.e Not running Video Conversion Ads campaigns on Google Ads
8. Not Using Product Bundles to Increase AOV (average order value) for your Google Ads campaigns
9. Trying To Do Google Ads Yourself
 
 

Ep50- Google Ads Strategy for B2B SaaS Software Companies, Tools and Applications

🚀 Master the Art of Google Ads for SaaS: Unleash Your Software's Potential!
💼 Dive into the world of digital marketing with our comprehensive guide to crafting winning Google Ads strategies for SaaS software companies, tools, and applications. In this game-changing video, we reveal insider tips and tricks to skyrocket your SaaS business to new heights.
🌟 From targeting the right keywords to optimizing your campaigns for maximum ROI, we've got you covered. Join us as we dissect real-world examples and showcase proven tactics used by industry leaders.
💡 Whether you're a seasoned marketer or just starting out, this video is your roadmap to success in the competitive landscape of SaaS marketing. Ready to take your Google Ads game to the next level?
🔥 Hit play now and unlock the secrets to driving traffic, generating leads, and dominating your niche market. Don't miss out on this must-watch video for SaaS entrepreneurs, marketers, and enthusiasts alike!
💪 Like, comment, and subscribe to stay ahead of the curve in the ever-evolving world of digital advertising.
Let's revolutionize your Google Ads strategy and transform your SaaS software into a powerhouse brand! 💼✨

Ep49- How To Do Google Ads Keyword Research In 2024

Ready to skyrocket your Google Ads game? 🚀 Let's dive deep into mastering Google Ads keyword research without relying on any third-party tools. This in-depth tutorial unveils the secrets to dominating Google Ads keyword research without relying on third-party tools. Let's dive into the fascinating world of keyword planning using Google Keyword Planner! 🌱 Simplify Keyword Research for Bazoo: Discover how to streamline keyword research for focused brands like Bazoo, ensuring you target the right keywords without guesswork. 🔍 Harness the Power of Google Keyword Planner: Explore advanced features and techniques to uncover valuable keyword insights directly from Google Keyword Planner. 🎋 Tailor Keyword Research for Different Markets: Learn how to adapt your keyword strategy for diverse markets, uncovering unique search trends and opportunities.🔮 Unveil Surprising Search Trends: Delve into Google Keyword Planner's data to uncover surprising search trends and gain valuable insights into user behavior. 🔬 Test Keyword Ideas and Search Volume: Put your keyword ideas to the test and identify high-potential keywords for your campaigns using Google Keyword Planner. 🎯 Target Competitor Keywords: Explore strategies for targeting competitor keywords effectively and leveraging them in your Google Ads campaigns. 🚀 Broaden Your Search for More Opportunities: Learn how to broaden your keyword search to uncover hidden gems and expand your reach effectively. 💡 Master Comprehensive Keyword Research: Understand the importance of comprehensive keyword research and how it can drive success in your Google Ads campaigns. Ready to Dominate Google Ads? Let's Connect! 🔗 Visit https://www.guidedppc.com/ for a free audit or consultation call. 🔗 Join our live group coaching program for agencies and specialists at https://academy.guidedppc.com/ Don't miss out on actionable insights and strategies! 

EP 48- Google Ads PPC Agency Pricing Models - How Much Should You Pay?

Welcome, savvy entrepreneurs, marketers, and business owners! Today, we embark on an insightful journey to demystify the intricate world of Google Ads Agency pricing models. 🎯 💡Join us as we dissect the optimal pricing structures for hiring a top-notch PPC agency for your Google Ads Management Service. 💡 Hourly Fee Model -Most like a freelancer from Upwork or Fiverr -You get Cheap Talent -Not ideal for growth & scale -You get what you pay for -Pro Tip: Use it only for quick fixes 💡 Flat Monthly Fee: -Most likely you’re hiring a Freelancer -No incentive for growth and scale -Therefore, you just get things done. -You don’t get a team to work with -Limited expertise & Accountability -Pro Tip: You’re better off with an agency 💡 Percentage of Ad Spend: -A minimum fee or Ad spend %, whichever is greater -Ranges between $2000 or 15%+ -Incentivises growth and scale -Win-win for both the agency and the advertiser -Most agencies charge this way -Pro Tip: Avoid Long-Term Contracts
💡 Flat Fee Plus Ad Spend: -Yes, you pay a monthly fee of $2000+ -10% + of monthly ad spend -Some agencies charge this way -Pro Tip: You can easily bargain the removal of fixed fee 💡 Beware the Platform Trap: Don't fall prey to inflated subscription models like Wix's. Ensure hands-on management for optimal results💡 Summary: From hourly rates to percentage-based fees, we've laid out the pros and cons. Find the perfect fit for your business's growth trajectory. 🌟 Our Game-Changing Model: At GuidedPPC, we revolutionize the norm! For just $699/month or 5% of ad spend (min. $14k) whichever is greater, unlock unparalleled expertise without the shackles of long-term contracts. 🔥 No Contracts, No Compromises: Experience the freedom of month-to-month services tailored to your evolving needs. Our commitment? Results-driven strategies for sustainable growth. 🔎 Ready for a Google Ads Overhaul? Dive into a FREE Audit! Whether you're a seasoned pro or just starting out, we're here to elevate your campaigns and amplify your success. 💼 Agencies, Freelancers, and Specialists: Let's Collaborate! Whether it's white-label services or personalized coaching, we've got you covered. 🚀 Reach for the Stars with GuidededPPC: Transform your Google Ads game today! Contact us for a consultation and let's unleash your business's full potentialCheers to your success! 🥂

Ep47- Google Ads Ad Copy Best Practices for Ecommerce In 2024

🎬 Welcome to a deep dive into the art of crafting Google Ads ad copy specifically tailored for the fast-paced world of e-commerce in 2024! In this session, we'll unravel the strategies that can catapult a small startup into direct competition with industry giants. 🔍 Let's start by dissecting the fundamental principles of ad copy, contrasting generic approaches with specialized techniques finely tuned for the e-commerce landscape. No offense meant to Aaron Young, but let's be real - a one-size-fits-all approach doesn't cut it in today's competitive market. 🛒 Picture this: you're a startup in the vast e-commerce universe, facing off against established titans. How do you stand out? By honing in on specifics. Gone are the days of keyword stuffing; instead, we're laser-focused on articulating product offerings with crystal clarity. 📦 Your product's features and benefits? They're your golden tickets to conversion. Highlighting quality, pricing, and credibility sets the stage for a compelling pitch that resonates with potential buyers. 💸 Speaking of pricing, why hide your competitive edge? Shout it from the digital rooftops! Showcase discounts, offers, and free shipping with pride - it's not just about grabbing attention, it's about sealing the deal. 🔥 But wait, there's more! Ever heard of the David vs. Goliath narrative? Well, we're here to flip the script. Positioning your startup against industry giants isn't just a possibility; it's a strategy. By emphasizing unique selling points and customer-centric promises, you level the playing field and earn your spot in the spotlight. ✨ So, what's the verdict? In 2024, it's not about pandering to search algorithms; it's about captivating your audience. Forget what Google likes; focus on what shoppers crave - authenticity, value, and trust. 🚀 Ready to see these strategies in action? Stay tuned for our next installment, where we'll craft compelling ad copy that puts David on par with Goliath. It's a showdown you won't want to miss! 👍 If you found this breakdown helpful, smash that like button and drop your thoughts in the comments below. Whether you agree or disagree, let's keep the conversation flowing! 📧 Are you a startup ready to revolutionize your Google Ads game? Reach out for a free audit or consultation - your success story starts here. And if you're an agency seeking a reliable partner, let's join forces and elevate your clients to new heights. 🎓 To all the freelancers, specialists, and aspiring marketers out there, don't miss out on our live coaching sessions and exclusive courses. Together, we'll unlock the secrets to digital advertising mastery. 👋 Thanks for tuning in, and until next time, keep innovating, keep evolving, and keep pushing the boundaries of possibility. This is the era of e-commerce, and with the right strategies, your brand can soar to unprecedented heights. See you in the next chapter of the digital revolution!

Ep46 - How To Optimize Product Performance to Scale Shopping Ads and Performance Max Campaigns

Are you tired of setting up campaigns only to forget about them, leaving potential revenue on the table? 🤔 Don't worry, I've got you covered! In this podcast, I'm revealing the ultimate strategy to optimize your product performance like a pro and scale your Shopping and Performance Max campaigns to 6, 7, or even 8 figures! 💰💼 🔍 Dive into the nitty-gritty details with me as we dissect real Google Ads accounts and e-commerce websites, uncovering the hidden gems of product optimization. From identifying top-performing products to slashing underperformers, I'll guide you through every step of the process. 💡 But here's the kicker: It's not just about clicks and conversions. I'll teach you how to decipher the data, avoid common pitfalls, and maximizing your ROI. Plus, I'll share insider tips on setting up separate campaigns for best sellers and budget-friendly gems, ensuring your strategy is laser-focused for success. 📊 Say goodbye to guesswork and hello to data-driven decisions! Whether you're a seasoned subscriber or a first-time viewer, this video is a must-watch for anyone serious about dominating the e-commerce game. 🎓 Ready to take your Google Ads mastery to the next level? Reach out to us for a free audit and personalized action plan tailored to your business needs. With GuidedPPC by your side, your success is just a click away! 🚀 Don't miss out on the opportunity to revolutionize your e-commerce business. Hit that subscribe button and let's start optimizing like never before! See you in the next video! 👋📈

Ep45- Advertising On Google Ads - A Checklist by A Google Ads Expert with 15+ Yrs Experience

If you’re considering advertising on Google and haven't seen promising results, this podcast is for you. We'll go through this checklist one by one to understand what you should fix before you start your Google Ads campaigns. Why should you take this seriously? With over 15 years of experience in Google Ads, working with hundreds of brands, agencies, and specialists, I have firsthand insights into what you should consider before spending any money on Google Ads. This podcast will help you avoid wasting money and make your Google Ads more efficient and profitable. Let's dive into the checklist: 1. Ask Yourself Why: Understanding why you want to run ads is crucial. Are your competitors running ads? Check Google Ads transparency to validate this. 2. Assess Your Budget: Don't run ads just because you have money to burn. Focus on specific business goals. 3. Define Business Goals: Whether you want to generate leads or sales, having clear business goals is vital. 4. Target Cost Per Acquisition: Determine your target cost per acquisition or return on ad spend goal before starting your campaigns. 5. Understand Advertising Costs: It's essential to know what it will cost to advertise on Google and if you'll achieve a positive ROI. 6. Prepare Your Website: Ensure your website is ready for ads. It should be well-designed, trustworthy, and easy to navigate. 7. Decide Who Should Run Your Ads: Consider whether to learn Google Ads yourself, hire a freelancer, an agency, or an in-house specialist. 8. Evaluate Ad Performance: Track what matters to your business, like qualified leads or purchases, and ensure your ads are delivering positive results. 9. Double Down on What's Working: Identify and scale what's working, and cut down on what’s not. Look at both recent and historical performance. 10. Find the Right Growth Partner: Identify the right agency partner to help scale your business effectively. If you're a business looking for help with Google Ads, we specialize in growing e-commerce brands. Reach out for a free audit or strategy call. If you're an agency, consider partnering with us as a white label agency. For experts and specialists, join our courses at academy.guidedppc.com for in-depth learning and weekly coaching. 

Ep44- How To Become A Google Ads Specialist And Never Fail Any Interview

Are you aiming to become a Google Ads specialist and land a job with a top agency? In this video, I share valuable insights and actionable steps to help you succeed in your Google Ads career. Whether you're struggling to crack interviews or looking to level up your skills, this video is for you.What You'll Learn:- How to navigate the job search and interview process- Real-life examples and advice from candidates who faced similar challenges- The importance of focused learning and practical experience in Google Ads - How to build confidence and expertise to stand out in interviews
Watch this video to discover:
- The common pitfalls candidates face when applying for Google Ads positions - Why general digital marketing knowledge isn't enough - The critical skills and mindset needed to excel in Google Ads - How the Guided PPC Academy can transform your career
Ready to Level Up?Visit https://academy.guidedppc.com/ to access our comprehensive courses and join live coaching sessions. Our courses are designed to provide you with the in-depth knowledge and practical experience needed to ace your interviews and become a Google Ads rockstar. Why Choose Guided PPC Academy?- Learn from real-life scenarios and interactive sessions - Gain insights from experienced professionals - Build the confidence to tackle any interview question - Develop a strategic mindset for managing and scaling Google Ads campaignsGet Started Today:
1. Enroll in the B1 course for foundational knowledge 2. Advance to the B2 course for deeper insights and strategies 3. Join our live group coaching calls for hands-on learning and support
 
Don't Just Take Our Word for It: Hear from successful candidates who have transformed their careers with our courses. From freelancers to agency specialists, see how Guided PPC Academy has made a difference: https://youtu.be/5rEHiAQRlVo

Ep43 - Advertising On Google Ads - A Checklist by A Google Ads Expert with 15+ Yrs Experience

If you’re considering advertising on Google and haven't seen promising results, this Podcast is for you. If you're a business looking for help with Google Ads, we specialize in growing e-commerce brands. Reach out for a free audit or strategy call. If you're an agency, consider partnering with us as a white-label agency. For experts and specialists, join our courses at academy.guidedppc.com for in-depth learning and weekly coaching.