Google Ads Podcast by Guided PPC

EP 48- Google Ads PPC Agency Pricing Models - How Much Should You Pay?

Welcome, savvy entrepreneurs, marketers, and business owners! Today, we embark on an insightful journey to demystify the intricate world of Google Ads Agency pricing models. 🎯 💡Join us as we dissect the optimal pricing structures for hiring a top-notch PPC agency for your Google Ads Management Service. 💡 Hourly Fee Model -Most like a freelancer from Upwork or Fiverr -You get Cheap Talent -Not ideal for growth & scale -You get what you pay for -Pro Tip: Use it only for quick fixes 💡 Flat Monthly Fee: -Most likely you’re hiring a Freelancer -No incentive for growth and scale -Therefore, you just get things done. -You don’t get a team to work with -Limited expertise & Accountability -Pro Tip: You’re better off with an agency 💡 Percentage of Ad Spend: -A minimum fee or Ad spend %, whichever is greater -Ranges between $2000 or 15%+ -Incentivises growth and scale -Win-win for both the agency and the advertiser -Most agencies charge this way -Pro Tip: Avoid Long-Term Contracts
💡 Flat Fee Plus Ad Spend: -Yes, you pay a monthly fee of $2000+ -10% + of monthly ad spend -Some agencies charge this way -Pro Tip: You can easily bargain the removal of fixed fee 💡 Beware the Platform Trap: Don't fall prey to inflated subscription models like Wix's. Ensure hands-on management for optimal results💡 Summary: From hourly rates to percentage-based fees, we've laid out the pros and cons. Find the perfect fit for your business's growth trajectory. 🌟 Our Game-Changing Model: At GuidedPPC, we revolutionize the norm! For just $699/month or 5% of ad spend (min. $14k) whichever is greater, unlock unparalleled expertise without the shackles of long-term contracts. 🔥 No Contracts, No Compromises: Experience the freedom of month-to-month services tailored to your evolving needs. Our commitment? Results-driven strategies for sustainable growth. 🔎 Ready for a Google Ads Overhaul? Dive into a FREE Audit! Whether you're a seasoned pro or just starting out, we're here to elevate your campaigns and amplify your success. 💼 Agencies, Freelancers, and Specialists: Let's Collaborate! Whether it's white-label services or personalized coaching, we've got you covered. 🚀 Reach for the Stars with GuidededPPC: Transform your Google Ads game today! Contact us for a consultation and let's unleash your business's full potentialCheers to your success! 🥂

Ep47- Google Ads Ad Copy Best Practices for Ecommerce In 2024

🎬 Welcome to a deep dive into the art of crafting Google Ads ad copy specifically tailored for the fast-paced world of e-commerce in 2024! In this session, we'll unravel the strategies that can catapult a small startup into direct competition with industry giants. 🔍 Let's start by dissecting the fundamental principles of ad copy, contrasting generic approaches with specialized techniques finely tuned for the e-commerce landscape. No offense meant to Aaron Young, but let's be real - a one-size-fits-all approach doesn't cut it in today's competitive market. 🛒 Picture this: you're a startup in the vast e-commerce universe, facing off against established titans. How do you stand out? By honing in on specifics. Gone are the days of keyword stuffing; instead, we're laser-focused on articulating product offerings with crystal clarity. 📦 Your product's features and benefits? They're your golden tickets to conversion. Highlighting quality, pricing, and credibility sets the stage for a compelling pitch that resonates with potential buyers. 💸 Speaking of pricing, why hide your competitive edge? Shout it from the digital rooftops! Showcase discounts, offers, and free shipping with pride - it's not just about grabbing attention, it's about sealing the deal. 🔥 But wait, there's more! Ever heard of the David vs. Goliath narrative? Well, we're here to flip the script. Positioning your startup against industry giants isn't just a possibility; it's a strategy. By emphasizing unique selling points and customer-centric promises, you level the playing field and earn your spot in the spotlight. ✨ So, what's the verdict? In 2024, it's not about pandering to search algorithms; it's about captivating your audience. Forget what Google likes; focus on what shoppers crave - authenticity, value, and trust. 🚀 Ready to see these strategies in action? Stay tuned for our next installment, where we'll craft compelling ad copy that puts David on par with Goliath. It's a showdown you won't want to miss! 👍 If you found this breakdown helpful, smash that like button and drop your thoughts in the comments below. Whether you agree or disagree, let's keep the conversation flowing! 📧 Are you a startup ready to revolutionize your Google Ads game? Reach out for a free audit or consultation - your success story starts here. And if you're an agency seeking a reliable partner, let's join forces and elevate your clients to new heights. 🎓 To all the freelancers, specialists, and aspiring marketers out there, don't miss out on our live coaching sessions and exclusive courses. Together, we'll unlock the secrets to digital advertising mastery. 👋 Thanks for tuning in, and until next time, keep innovating, keep evolving, and keep pushing the boundaries of possibility. This is the era of e-commerce, and with the right strategies, your brand can soar to unprecedented heights. See you in the next chapter of the digital revolution!

Ep46 - How To Optimize Product Performance to Scale Shopping Ads and Performance Max Campaigns

Are you tired of setting up campaigns only to forget about them, leaving potential revenue on the table? 🤔 Don't worry, I've got you covered! In this podcast, I'm revealing the ultimate strategy to optimize your product performance like a pro and scale your Shopping and Performance Max campaigns to 6, 7, or even 8 figures! 💰💼 🔍 Dive into the nitty-gritty details with me as we dissect real Google Ads accounts and e-commerce websites, uncovering the hidden gems of product optimization. From identifying top-performing products to slashing underperformers, I'll guide you through every step of the process. 💡 But here's the kicker: It's not just about clicks and conversions. I'll teach you how to decipher the data, avoid common pitfalls, and maximizing your ROI. Plus, I'll share insider tips on setting up separate campaigns for best sellers and budget-friendly gems, ensuring your strategy is laser-focused for success. 📊 Say goodbye to guesswork and hello to data-driven decisions! Whether you're a seasoned subscriber or a first-time viewer, this video is a must-watch for anyone serious about dominating the e-commerce game. 🎓 Ready to take your Google Ads mastery to the next level? Reach out to us for a free audit and personalized action plan tailored to your business needs. With GuidedPPC by your side, your success is just a click away! 🚀 Don't miss out on the opportunity to revolutionize your e-commerce business. Hit that subscribe button and let's start optimizing like never before! See you in the next video! 👋📈

Ep45- Advertising On Google Ads - A Checklist by A Google Ads Expert with 15+ Yrs Experience

If you’re considering advertising on Google and haven't seen promising results, this podcast is for you. We'll go through this checklist one by one to understand what you should fix before you start your Google Ads campaigns. Why should you take this seriously? With over 15 years of experience in Google Ads, working with hundreds of brands, agencies, and specialists, I have firsthand insights into what you should consider before spending any money on Google Ads. This podcast will help you avoid wasting money and make your Google Ads more efficient and profitable. Let's dive into the checklist: 1. Ask Yourself Why: Understanding why you want to run ads is crucial. Are your competitors running ads? Check Google Ads transparency to validate this. 2. Assess Your Budget: Don't run ads just because you have money to burn. Focus on specific business goals. 3. Define Business Goals: Whether you want to generate leads or sales, having clear business goals is vital. 4. Target Cost Per Acquisition: Determine your target cost per acquisition or return on ad spend goal before starting your campaigns. 5. Understand Advertising Costs: It's essential to know what it will cost to advertise on Google and if you'll achieve a positive ROI. 6. Prepare Your Website: Ensure your website is ready for ads. It should be well-designed, trustworthy, and easy to navigate. 7. Decide Who Should Run Your Ads: Consider whether to learn Google Ads yourself, hire a freelancer, an agency, or an in-house specialist. 8. Evaluate Ad Performance: Track what matters to your business, like qualified leads or purchases, and ensure your ads are delivering positive results. 9. Double Down on What's Working: Identify and scale what's working, and cut down on what’s not. Look at both recent and historical performance. 10. Find the Right Growth Partner: Identify the right agency partner to help scale your business effectively. If you're a business looking for help with Google Ads, we specialize in growing e-commerce brands. Reach out for a free audit or strategy call. If you're an agency, consider partnering with us as a white label agency. For experts and specialists, join our courses at academy.guidedppc.com for in-depth learning and weekly coaching. 

Ep44- How To Become A Google Ads Specialist And Never Fail Any Interview

Are you aiming to become a Google Ads specialist and land a job with a top agency? In this video, I share valuable insights and actionable steps to help you succeed in your Google Ads career. Whether you're struggling to crack interviews or looking to level up your skills, this video is for you.What You'll Learn:- How to navigate the job search and interview process- Real-life examples and advice from candidates who faced similar challenges- The importance of focused learning and practical experience in Google Ads - How to build confidence and expertise to stand out in interviews
Watch this video to discover:
- The common pitfalls candidates face when applying for Google Ads positions - Why general digital marketing knowledge isn't enough - The critical skills and mindset needed to excel in Google Ads - How the Guided PPC Academy can transform your career
Ready to Level Up?Visit https://academy.guidedppc.com/ to access our comprehensive courses and join live coaching sessions. Our courses are designed to provide you with the in-depth knowledge and practical experience needed to ace your interviews and become a Google Ads rockstar. Why Choose Guided PPC Academy?- Learn from real-life scenarios and interactive sessions - Gain insights from experienced professionals - Build the confidence to tackle any interview question - Develop a strategic mindset for managing and scaling Google Ads campaignsGet Started Today:
1. Enroll in the B1 course for foundational knowledge 2. Advance to the B2 course for deeper insights and strategies 3. Join our live group coaching calls for hands-on learning and support
 
Don't Just Take Our Word for It: Hear from successful candidates who have transformed their careers with our courses. From freelancers to agency specialists, see how Guided PPC Academy has made a difference: https://youtu.be/5rEHiAQRlVo

Ep43 - Advertising On Google Ads - A Checklist by A Google Ads Expert with 15+ Yrs Experience

If you’re considering advertising on Google and haven't seen promising results, this Podcast is for you. If you're a business looking for help with Google Ads, we specialize in growing e-commerce brands. Reach out for a free audit or strategy call. If you're an agency, consider partnering with us as a white-label agency. For experts and specialists, join our courses at academy.guidedppc.com for in-depth learning and weekly coaching. 

Ep42- Google Ads Empower Hour Podcast by Guided PPC Google Ads Agency

Ask Anything About Google Ads -we are here to empower you! You - the DTC Brand Owners, Shopify Sellers, E-commerce Store Owners, PPC Agencies, and Google Ads Specialists. Join the Google Ads Empower Hour Podcast and Live Stream by Guided PPC Google Ads Agency Get Advanced Google Ads Tips in 2024, Learn Strategies Pro PPC Agencies like Guided PPC use for scaling their client's businesses profitably with Google Ads, and get empowered. #googleads #ppc #live #podcast

Ep41-Google Ads Empower Hour Podcast by Guided PPC Google Ads Agency

Ask Anything About Google Ads -we are here to empower you! You - the DTC Brand Owners, Shopify Sellers, E-commerce Store Owners, PPC Agencies, and Google Ads Specialists. Join the Google Ads Empower Hour Podcast and Live Stream by Guided PPC Google Ads Agency Get Advanced Google Ads Tips in 2024, Learn Strategies Pro PPC Agencies like Guided PPC use for scaling their client's businesses profitably with Google Ads, and get empowered. #googleads #ppc #live #podcast

Ep40- Google Ads Power Hour with Guided PPC - Ask Anything Google Ads

Join the Google Ads Power Hour by Guided PPC and ask all your questions about Google Ads, get Google Ads tips, tricks, strategies, case studies, and more. This Google Ads live stream is scheduled every week on Monday at 9pm IST or 11.30am ET. Need help with Google Ads? See you on the live stream.#googleads #live #podcast #q&a

Ep 39- Scaling HVAC with Paid Ads (Meta and Google Ads) Guided PPC Podcast

Scaling HVAC with Paid Ads Thomas Lee, CEO at MomsHeating joins us on this episode of Guided PPC Podcast and live stream on YouTube and will discuss how he is scaling HVAC businesses quickly and profitably using paid ads including Google Ads and Meta Ads campaigns. We will also take audience questions and provide strategies, tips, and tricks for running successful Google Ads campaigns for HVAC and Facebook Ads campaigns for HVAC. If you are an HVAC business or contractor do not miss out on this podcast and live stream. You'll learn about: -Google Ads for HVAC
- Facebook Ads for HVAC
- HVAC Lead Generation Strategies
- HVAC Marketing Strategies -
-How To Hire An HVAC Marketing Agency
 
and more...#hvac #googleads #metaads #scaling