What’s Working in Google Ads in 2025 ft. Kirk Williams | GML Takeaways & Smart Agency Strategy

In this episode, I’m joined by Kirk Williams, founder of ZATO Marketing and one of the Top 50 Most Influential PPC Experts in 2025, as recognized by the PPC Survey.

 

We dig into:

 

🔥 What’s actually working in Google Ads in 2025

🧠 Key insights from Google Marketing Live 2025

💡 Performance Max, Brand Search, and the role of AI

🏗️ How to build a lean, honest, and high-impact Google Ads agency

🚫 Why most agencies get it wrong — and how clients can spot red flags

⚔️ Meta Ads vs Google Ads (we didn’t hold back)

 

If you’re running Google Ads or managing it for clients, this is the strategic, no-fluff conversation you’ve been waiting for.

 

🎧 Tune in and get smarter with every minute.

📍Guest: Kirk Williams

CEO, ZATO Marketing

https://zatomarketing.com

@PPCKirk on Twitter

 

🔗 Get A Free Google Ads Audit here: https://guidedppc.com

 

#GoogleAds #PPC #PerformanceMarketing #KirkWilliams #GML2025 #AgencyLife #DigitalMarketing