Ep45- Advertising On Google Ads - A Checklist by A Google Ads Expert with 15+ Yrs Experience

If you’re considering advertising on Google and haven't seen promising results, this podcast is for you. We'll go through this checklist one by one to understand what you should fix before you start your Google Ads campaigns.

Why should you take this seriously? With over 15 years of experience in Google Ads, working with hundreds of brands, agencies, and specialists, I have firsthand insights into what you should consider before spending any money on Google Ads. This podcast will help you avoid wasting money and make your Google Ads more efficient and profitable.

Let's dive into the checklist:

1. Ask Yourself Why: Understanding why you want to run ads is crucial. Are your competitors running ads? Check Google Ads transparency to validate this.

2. Assess Your Budget: Don't run ads just because you have money to burn. Focus on specific business goals.

3. Define Business Goals: Whether you want to generate leads or sales, having clear business goals is vital.

4. Target Cost Per Acquisition: Determine your target cost per acquisition or return on ad spend goal before starting your campaigns.

5. Understand Advertising Costs: It's essential to know what it will cost to advertise on Google and if you'll achieve a positive ROI.

6. Prepare Your Website: Ensure your website is ready for ads. It should be well-designed, trustworthy, and easy to navigate.

7. Decide Who Should Run Your Ads: Consider whether to learn Google Ads yourself, hire a freelancer, an agency, or an in-house specialist.

8. Evaluate Ad Performance: Track what matters to your business, like qualified leads or purchases, and ensure your ads are delivering positive results.

9. Double Down on What's Working: Identify and scale what's working, and cut down on what’s not. Look at both recent and historical performance.

10. Find the Right Growth Partner: Identify the right agency partner to help scale your business effectively.

If you're a business looking for help with Google Ads, we specialize in growing e-commerce brands. Reach out for a free audit or strategy call.

If you're an agency, consider partnering with us as a white label agency.

For experts and specialists, join our courses at academy.guidedppc.com for in-depth learning and weekly coaching.