Ep4 - How Shopify Stores Should Do Google Ads - Live Audit and Strategy

This is how you setup and run Google Ads campaigns for a Shopify Store!!!

Zapatla, a Shopify store from Pakistan had seen some good success with Facebook Ads, however they couldn't replicate it with Google Ads. So Ali Abidi and I hopped on a zoom call to review what they had done so far and if there were suggestions I could provide to help improve their Google Ads campaigns.

Turns out that they had not setup conversions actions properly and there wasn't any dynamic remarketing tag in place. Besides, they had only tried Google Search Ads campaigns, that too without segregating these campaigns for brand, non-brand, competitor keywords.

They had not even tried a Dynamic Search Ads campaign or Standard Shopping campaign yet. Obviously the performance campaign was a thought in distant future.

This audit provides a step-by-step ppc guide into how to setup and run Google Ads campaigns for a shopify store.

If you find this helpful then please Like, Comment, Share this with other shopify store owners out there.

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