EP 48- Google Ads PPC Agency Pricing Models - How Much Should You Pay?

Welcome, savvy entrepreneurs, marketers, and business owners! Today, we embark on an insightful journey to demystify the intricate world of Google Ads Agency pricing models. 🎯

💡Join us as we dissect the optimal pricing structures for hiring a top-notch PPC agency for your Google Ads Management Service.

💡 Hourly Fee Model -Most like a freelancer from Upwork or Fiverr -You get Cheap Talent -Not ideal for growth & scale -You get what you pay for -Pro Tip: Use it only for quick fixes

💡 Flat Monthly Fee: -Most likely you’re hiring a Freelancer -No incentive for growth and scale -Therefore, you just get things done. -You don’t get a team to work with -Limited expertise & Accountability -Pro Tip: You’re better off with an agency

💡 Percentage of Ad Spend: -A minimum fee or Ad spend %, whichever is greater -Ranges between $2000 or 15%+ -Incentivises growth and scale -Win-win for both the agency and the advertiser -Most agencies charge this way -Pro Tip: Avoid Long-Term Contracts

💡 Flat Fee Plus Ad Spend: -Yes, you pay a monthly fee of $2000+ -10% + of monthly ad spend -Some agencies charge this way -Pro Tip: You can easily bargain the removal of fixed fee 💡 Beware the Platform Trap: Don't fall prey to inflated subscription models like Wix's. Ensure hands-on management for optimal results

💡 Summary: From hourly rates to percentage-based fees, we've laid out the pros and cons. Find the perfect fit for your business's growth trajectory.

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Cheers to your success! 🥂